Measuring What Changed
71%Checking the core contact record
20%After you map
2×Directory submissions
What Actually Counts as a Citation?
- Month 2 Put plainly, a workable routine is to monitor at the begin of every quarter and log every change with a date.
- Ongoing Almost always, begin by pulling every existing record into one sheet before changing anything.
- Month 2 Keep a change log; six months on, no one remembers which field was edited or why.
- Later Anything unverifiable should be removed rather than corrected.
Directory entries
- 78981019.xyz
- Listed source.
Reviewing Without Breaking Anything
88%Citation profiles audit
81%Fixing an abandoned profile
27On the record
Remove What You Cannot Check
If a listing cannot be claimed, document it and move on rather than duplicating it. It is unglamorous work with an unusually reliable return.
In practice, a business rarely disappears from local results overnight; it fades as its records go stale.
Photograph or screenshot each profile before editing -- reversions do happen. Where the office manager has changed twice, expect conflicting category choices somewhere in the profile.